Another Local Search Engine Launches

TrueLocal.com launched today, the latest offering in the local search gold rush. The new search engine specializes in local bricks-and-mortar businesses.

Listings allow local businesses to identify hours of operation, special certifications, payment methods and other criteria, as well as include graphical logos. The advantage, says the company, is “since advertising is only for businesses with physical locations, local businesses within a community are not competing with online businesses for advertising space and dollars.”

Advertisers can bid by category (e.g. hotel) or Zip Code for top listings. Minimum bid is $1.

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