We know public relations firms do more than send press releases. Many are delving into advisory on emerging media like the blogosphere, social media, and other interactive media. A while back Ketchum launched a personal media practice, Edelman hired Steve Rubel about a year ago, and now Weber Shandwick said today it’s launching screengrab, its interactive, social and emerging media group. The PR firm has been handling the space already, but formally expanded and named its division. Screengrab will place an emphasis on multi-screen strategies so messages “run in concert across multiple devices,” a statement on the new group said.
On Monday, Netflix reported that it added 370,000 new subscribers in the U.S. in the third quarter, 20% more than the 300,000 it ... read more
Snapchat Discover has been a hit with publishers that want access to the popular messaging app’s highly-desirable audience, and some reports even ... read more
Little more than a year ago, Facebook CEO Mark Zuckerberg streamed the first live video from Facebook headquarters. In April of this ... read more
According to Deloitte’s annual retail holiday sales forecast, retailers should expect to see an uptick in both in-store and online sales this coming holiday.