We know public relations firms do more than send press releases. Many are delving into advisory on emerging media like the blogosphere, social media, and other interactive media. A while back Ketchum launched a personal media practice, Edelman hired Steve Rubel about a year ago, and now Weber Shandwick said today it’s launching screengrab, its interactive, social and emerging media group. The PR firm has been handling the space already, but formally expanded and named its division. Screengrab will place an emphasis on multi-screen strategies so messages “run in concert across multiple devices,” a statement on the new group said.
They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
From its $1.5 billion air cargo hub to its growing network of contract last-mile delivery drivers, Amazon is increasingly looking like a logistics company; but shipping and logistics giant FedEx isn't sitting idly by.
Havas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the face of the earth.