We know public relations firms do more than send press releases. Many are delving into advisory on emerging media like the blogosphere, social media, and other interactive media. A while back Ketchum launched a personal media practice, Edelman hired Steve Rubel about a year ago, and now Weber Shandwick said today it’s launching screengrab, its interactive, social and emerging media group. The PR firm has been handling the space already, but formally expanded and named its division. Screengrab will place an emphasis on multi-screen strategies so messages “run in concert across multiple devices,” a statement on the new group said.
A class action lawsuit against an internet-connected pleasure device highlights the potential pitfalls a growing number of companies will face as they embrace ... read more
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.
According to Internet Retailer's newly released The Best Digital Marketers in E-Commerce report, Target is the most effective marketer in online retail. So why is it struggling overall?
The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube's ascendency is also the result of Google's savvy use of algorithms.