We know public relations firms do more than send press releases. Many are delving into advisory on emerging media like the blogosphere, social media, and other interactive media. A while back Ketchum launched a personal media practice, Edelman hired Steve Rubel about a year ago, and now Weber Shandwick said today it’s launching screengrab, its interactive, social and emerging media group. The PR firm has been handling the space already, but formally expanded and named its division. Screengrab will place an emphasis on multi-screen strategies so messages “run in concert across multiple devices,” a statement on the new group said.
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more