More NewsAnother Small Fry Sues Google

Another Small Fry Sues Google

A B2B search engine claims Google has rigged its prices to discourage competition. TradeComet, based in New York City, said yesterday it's filed an antitrust lawsuit in a New York federal, accuses Google of "engaging in predatory conduct to block search traffic by imposing massive, unjustified price increase." Google told the Associated Press, as of late Tuesday, it had not reviewed the allegations and reiterated its position that businesses have other online advertising options besides Google. TradeComet operates SourceTool.com, a search engine designed to connect buyers of industrial products to suppliers

A B2B search engine claims Google has rigged its prices to discourage competition.

TradeComet, based in New York City, said yesterday it’s filed an antitrust lawsuit in a New York federal, accuses Google of “engaging in predatory conduct to block search traffic by imposing massive, unjustified price increase.”

TradeComet.jpeg

Google told the Associated Press, as of late Tuesday, it had not reviewed the allegations and reiterated its position that businesses have other online advertising options besides Google.

TradeComet operates SourceTool.com, a search engine designed to connect buyers of industrial products to suppliers. It alleges that Google in 2006 raised the minimum bid on keywords used in SourceTool ads. Instead of paying from 5 cents and 10 cents per ad clicked, SourceTool had to pay $5 and $10 per click.

TradeComet joins a growing roster of small companies and individuals suing Google.

For instance, software company LimitNone, claimed Google misappropriated its trade secrets for its Google Apps online service, and filed suit last year, according to this Cnet News report.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

3m Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

4m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

11m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

2y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

2y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

2y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

2y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

2y Al Roberts