Another Trademark Battle Flares Up

The claims, they are all too familiar.

• “Google’s selling my trademark as a keyword and competitors are buying.”
  
• “People looking for my business are getting diverted to competitors’ sites without realizing it.”
  
• “We’ve spent buttloads building our brand and it’s all going down the drain.”
  
• “Google could stop this, but it isn’t.”

Ok, so these aren’t exact quotes but you get the gist. The plaintiff, in the newest case against Google, is CNG Financial, which operates “Check ‘N Go” check cashing facilities. (See a PDF of the complaint here.) The case treads a well-worn path traveled most recently by GEICO, which agreed to settle its dispute with Google back in September. A similar case brought by American Blind and Wallpaper Factory is ongoing.