Ant Farm Interactive will manage online media planning and buying, interactive creative services, online branding, and on-going data analysis and reporting for MyHome.com, as well as provide counsel and support for partnership deals.
Billings were not disclosed.
“Ant Farm Interactive’s depth and experience in the interactive advertising space made our decision an easy one. Their track record in building brands and driving online sales is unmatched,” said Greg Canessa, director of online marketing for MyHome.com.
Last week, MyHome.com selected DDB Worldwide for its traditional advertising needs; and Hill and Knowlton for public relations. Ant Farm Interactive clients include US WEST Dex, Consumer Financial Network, Nexchange Corp. and Ameritech Interactive.
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