Antony Young Named CEO of Mindshare North America. Previously U.S. CEO of Optimedia, Young takes the reins at Mindshare N.A. from Phil Cowdell, who was appointed chairman after two years as chief executive.
Also at Mindshare N.A., Geoffrey Greenblatt was named director of gaming. He was formerly associate director, gaming strategy for Mindshare Interaction.
MediaSmith Appoints Preston Bealle to New York Post. Bealle was already a board member of the San Francisco-based media agency. He’ll now work full-time basis as SVP, director, New York, a role with national business development responsibility. His agency experience includes time at JWT New York and Saatchi New York.
New CEO of GroupM Entertainment & Sports Partnerships. Bryce Townsend will head up the media agency network’s entertainment and sports consultancy. He succeeds Greg Luckman, who has left for CAA Sports, a unit of Creative Artists Agency.
Nina Boys contributed.
Recently, I visited my alma mater, University of Florida in Gainesville, FL, to speak with advertising students about digital marketing, analytics and how to start a career in our field.
Sandy Rubinstein is the CEO of the independently female minority-owned marketing and advertising firm DXagency. ClickZ caught up with her to find out about her role as CEO, and what advice she would give to women who want to work in the digital industry.
Effective app marketing is not about generating app page traffic, but rather about ensuring your app is discovered by targeted and relevant users who will install your app and use it regularly.
The use of psychology in marketing and sales is not new, but it may be more useful than ever in an attention economy where time is precious and focus is rare. How can you tap into a demanding consumer to check whether there is an actual interest in your product?