AOL’s Advertising.com Group has appointed Allie Kline as chief marketing officer. Kline will report directly to Ned Brody, chief executive of Advertising.com Group.
In her new position, Kline will oversee marketing strategy to drive demand for the Group’s advertising solutions for publishers, advertisers and agencies.
Kline has an extensive background in brand management and marketing strategy for technology-focused organizations. Her most recent job role was chief marketing officer for big data and social graph company 33Across. Prior to that role, Kline served as vice president, marketing at Brand Affinity Technologies where she oversaw the company’s brand development, marketing, athlete and celebrity relationships.
“We are excited to welcome Allie to the Advertising.com Group leadership team. Her experience in brand management, marketing and advertising for technology-focused organizations makes her a perfect fit for this role. As the group has grown, the need for a dedicated leader focused on marketing our broad range of solutions across display, video and mobile has become paramount. We look forward to her leadership in building out our marketing strategy and teams both here and abroad as the Advertising.com Group brand continues to evolve,” says Brody.
According to data gathered for the report,‘Communications Infrastructure: The Backbone of Digital,’ 88% of IT professionals and 61% of marketers ranked their company’s current communication infrastructure as 'cutting-edge' or 'good.'
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