Is it just me or is AOL quickly surpassing Yahoo! in its development of original video programming?
Two weeks after it announced it’s working with Mark Burnett on an online-only reality series, the portal comes out with another content development deal. This one will see the creation of short-form video programs from Katalyst Films, which is partly owned by Ashton Kutcher.
A minimum of five programs will have 20-plus “mini-episodes” each. I take that to mean we can expect two to three minute shows, which seems to be standard for most short-form content online these days. An AOL spokesperson said in-stream video ads will be sold against the programs.
A lot of cool stuff is happening with email today. As an email marketer doing your job day in and day out, ... read more
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more