Is it just me or is AOL quickly surpassing Yahoo! in its development of original video programming?
Two weeks after it announced it’s working with Mark Burnett on an online-only reality series, the portal comes out with another content development deal. This one will see the creation of short-form video programs from Katalyst Films, which is partly owned by Ashton Kutcher.
A minimum of five programs will have 20-plus “mini-episodes” each. I take that to mean we can expect two to three minute shows, which seems to be standard for most short-form content online these days. An AOL spokesperson said in-stream video ads will be sold against the programs.