AOL and PointRoll Partner on Next Gen Video Ads
AOL earns
AOL earns
“AOL and rich media advertising provider PointRoll have signed a two year agreement to develop advertising with video and audio capabilities for AOL’s ad network.
As part of the agreement, AOL will become PointRoll’s preferred portal partner, and will get an exclusive window to use several new rich media formats. PointRoll will also provide AOL with a dedicated rich media team.
While AOL and PointRoll have had a working relationship “since PointRoll started seven years ago,” according to Chris Saridakis, CEO of PointRoll, this new relationship goes beyond the prior “handshake” agreements.
“This is different as it’s a rather large financial commitment for AOL, but it’s also a rather large product development commitment for PointRoll,” he said. “We’re going to work with them on developing for them very unique video-based rich media products. Probably the next generation of video ads.”
AOL was the beneficiary of a huge jump in traffic and media billings last year, according to Avenue A/Razorfish, and the portal is keen on expanding its video offerings to media buyers who have had a difficult time finding interactive video inventory.
“We’re trying to expand within the advertising area, so the video component of this is huge and the rich media as well,” said Sarah Matin, communications manager at AOL. “For us in the rich media space this is a huge initiative, and it offers our partners a lot more in terms of rich media.”
Specific financial details of the renewed partnership were not disclosed.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article