AOL has appointed Jack Bamberger as head of agency and industry relations. Based in New York, Bamberger will work with AOL’s largest advertising customers, the holding companies and advertising agencies. He will also lead AOL’s Digital Content NewFront.
In his new role, Bamberger will be responsible for advancing AOL’s advertising partnership efforts, building creative solutions across platforms, and identifying new revenue opportunities for agencies and their clients.
Reporting to AOL senior vice president Jim Norton, he will drive the company’s industry relationships with the 3A’s; the Interactive Advertising Bureau (IAB), the American Advertising Federation (AAF), and the Association of National Advertisers (ANA).
Bamberger joins the AOL team from MEC where he was president of digital in North America. He led MEC’s digital practice and was responsible for the agency’s offerings across digital, social, search, mobile and emerging platforms.
Cynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands are changing their strategies with the rise of video.
Ecommerce marketing is all about coming up with new ideas to engage with customers. The latest trends are all about focusing on the customers and their needs, and that's a great way to improve your marketing efforts.
We all need data on the users that matter to us most. In many cases, to get this data, we need to have data forms to collect and capture information directly on our websites.
Facebook Canvas has been with us for just over a year and, whilst there are many brands that have made it work, there are others who have struggled with the new medium. What can we learn from both as we look to really make the most of Facebook’s flagship ad model?