AOL Names Jolie Hunt Chief Marketing & Communications Officer. Jolie Hunt has been named to the AOL team. Hunt was previously Senior Vice President, global head of brand and public relations at Thomson Reuters. In this role, Hunt will oversee AOL’s global communications strategy, including internal and external communications, social media, corporate social responsibility, cause related initiatives, and corporate events.
Arnold WorldWide Adds to New York Digital Team. The communications company added to its staff with the hiring of Matt Baker as VP, group planning director and director of digital strategy. Baker previously worked at Rapp NY. The company also added Jabari Simmons as director of user experience.
PulsePoint Names Sloan Gaon CEO. The New York City based digital technology company announced the appointment of Sloan Gaon as chief executive officer. Gaon joins the new staff from the online food e-commerce company Dotmenu, where she served as CEO.
New Hires and Re-launch at USA Today’s High School Sports Site. The sports media group announced the re-launching and re-branding of its high school sports site, formerly HighSchoolSports.net as USA Today High School Sports. With the re-launch, the group has also announced the new hiring of Ben Sylvan as executive producer and David Weiss as VP of sales. Along with these new hirings come Dick’s Sporting Goods, Gatorade, and Under Armour as re-launch partners.
Nearby Now Releases Platform for Local Reviews. The iPhone, Android, and web-based app allows local contractors and technicians to proactively request reviews from their customers while still at work and generate keyword-rich content.
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Marketers create personas to better understand their target audience and what it looks like. If marketers can understand potential buyer behaviors, and where they spend their time online, then content can be targeted more effectively.
What’s behind a successful data-driven marketing strategy?
Audience targeting can be challenging in social media, especially when brands make quick assumptions about their target users. How can you avoid generalisation and what are the real benefits of it?