More NewsAOL.com Gets Its Ad Campaign

AOL.com Gets Its Ad Campaign

After quietlytaking itself out of beta last month, AOL has released some details on the integrated ad campaign launched to promote its public content.

America Online has released some details on the integrated ad campaign it launched in August to promote its public content.

The company tapped Carat Fusion for search engine marketing and optimization, and OMD handled media planning. Atmosphere BBDO did online creative, including numerous rich media executions.

The rich media units, designed to highlight specific sites and services on AOL, are grouped into four themes: “entertainment,” “finding news and information,” “convenience and getting things done,” and “connecting with others.” The ads created for each bucket mention AOL features that fall under that theme. For instance, the copy for one “entertainment” ad goes, “Music. Movies. TV. The best free entertainment. On demand. Now.”

These ads will run through the end of the year on approximately 100 sites. Creative executions touching on various themes will run on sites like CNET and eBay, while category-specific ads will appear on iFilm and theStreet.com.

The Martin Agency handled the offline campaign. Ads appearing in print, broadcast and outdoor formats will target “those who may not be online every day,” the company said.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts