AOL, Digital City to be Online Home to Neiman Marcus Xmas Book

Need to do a little branding on a personal level? America Online and Digital City are selling a personalized AOL Keyword through the Neiman Marcus 1998 Christmas Book, which will be marketed online exclusively on their sites.

The AOL Keyword, which joins a number of other fantasy gifts offered in the renowned Neiman Marcus holiday catalog, will be sold at a starting bid of $25,000 in the Fourth Annual Neiman Marcus Holiday Auction.

The AOL Keyword proceeds will go to the TeachforAmerica charity. The buyer will not only have their own exclusive AOL Keyword for one year, but they’ll also stake a claim in cyberspace by creating a personalized online site to showcase anything from their family photos to their favorite sports teams or celebrities, the companies said.

The AOL Keyword fantasy gift package will also include roundtrip tickets for two to Dallas, TX to meet with a selected Digital City production team to design and customize the personalized site on AOL, and a trip to Dulles, VA for an AOL Keyword launch party.

The top bidder also receives a one-year membership to AOL, a new Aptiva S series computer from IBM and a digital camera. Bidders may call 1-800-NEIMANS.

AOL and Digital City will serve as the exclusive online showcase for the Neiman Marcus 1998 Christmas Book. Financial terms of that arrangement were not disclosed.

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