AOL’s online video player heads to the digital junkyard, sharing the same fate as the vinyl record player.
AOL, a unit of Time Warner, will instead use Brightcove’s technology, for online video, according to published reports. It will also integrate its online video ad technology into Brightcove’s, according to a WSJ.com report. Typically companies that use Brightcove’s video player also use its ad technology.
Fred McIntyre, senior vice president at AOL, acquired the video search company more than two years ago.
In the latest development, Truveo last month launched a trial of Truveo Mobile Video Search, which is intended to make it easier for mobile phone users to find video from the Web on mobile phones.
AOL had put resources into media player technology ever since it acquired Nullsoft, the developer of Winamp, back in 1999. AOL took a minority stake in Brightcove of Cambridge, MA, in 2006.
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