More NewsAOL Dumps Its Online Video Player

AOL Dumps Its Online Video Player

AOL's online video player heads to the digital junkyard, sharing the same fate as the vinyl record player

AOLvideoplayer.jpgAOL’s online video player heads to the digital junkyard, sharing the same fate as the vinyl record player.

AOL, a unit of Time Warner, will instead use Brightcove’s technology, for online video, according to published reports. It will also integrate its online video ad technology into Brightcove’s, according to a WSJ.com report. Typically companies that use Brightcove’s video player also use its ad technology.

Fred McIntyre, senior vice president at AOL,

He said it will also enable AOL to devote more resources to its video search technology, Truveo. AOL acquired the video search company more than two years ago.

In the latest development, Truveo last month launched a trial of Truveo Mobile Video Search, which is intended to make it easier for mobile phone users to find video from the Web on mobile phones.

AOL had put resources into media player technology ever since it acquired Nullsoft, the developer of Winamp, back in 1999. AOL took a minority stake in Brightcove of Cambridge, MA, in 2006.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts