AOL, E! Online Strike Content, Promotion Deal

The ISP giant and the entertainment content provider expand theirrelationship.

America Online and entertainment content player E! Online on Thursday forged a wide-ranging three-year alliance, which puts E! content on AOL properties, and calls for the promotion of AOL on E!’s online and offline advertising channels.

The deal also calls for E! Online’s content to appear on AOL’s newly announced interactive television service, AOLTV. The two companies already had a relationship, under which E! would provide content to AOL and CompuServe members.

As part of the agreement, E! Entertainment Television will promote America Online and AOL Keyword: E! in its print, radio and television advertisements. AOL will also be promoted at E! Online.

E! Online will become an anchor tenant on AOL’s entertainment channel and AOL’s celebrities area. The content provider will also distribute news and celebrity gossip across Netscape Netcenter, AOL Moviefone and ICQ.

In perhaps the most interesting part of this deal, E! Online and E! Entertainment Television have agreed to provide content for AOLTV, the ISP giant’s foray into interactive television. That service is expected to begin reaching consumers later this summer. The service lets viewers watch TV using their existing signal, but enhances it with interactive features and content. AOLTV will come into the home through a set-top box, and users will be able to interact through a wireless keyboard or a universal remote control.

“Our members have come to rely on E! Online and E! Entertainment Television for their entertainment news, and I am happy we can extend and expand our agreement with them to provide E!’s original content to both AOL members and visitors to our other brands,” said Barry Schuler, president of AOL Interactive Services.

“I am especially pleased that E! Online and E! Entertainment Television will be providing their industry-leading programming to AOLTV, enabling viewers to get the latest news and gossip about their favorite shows directly from their televisions right as they’re watching, enhancing their television-viewing experience.”

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource