The alliance gives all of the brands prominent placement on the Shop@AOL marketplace. Footlocker.com will also receive promotion on AOL’s Sports Channel and other sports properties across America Online.
The agreement gives Foot Locker anchor tenancy in the Athletic Shoes & Apparel and Sports & Fitness Department within each of AOL’s e-commerce destinations. Foot Locker will also get placement on drkoop.com, a partner of AOL’s.
Eastbay will get Gold tenancy and Champs Sports will receive Silver tenancy in the above categories. Foot Locker will get Gold tenancy in the Boys Teens Apparel and Girls Teens Apparel areas.
They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
From its $1.5 billion air cargo hub to its growing network of contract last-mile delivery drivers, Amazon is increasingly looking like a logistics company; but shipping and logistics giant FedEx isn't sitting idly by.
Havas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the face of the earth.