More NewsAOL, Foundry Expand Relationship

AOL, Foundry Expand Relationship

Foundry will continue to supply AOL with networking equipment and will now advertise on a range of AOL properties.

San Jose, Calif.-based router and switch-maker Foundry Networks Inc. and AOL Time Warner expanded an existing relationship Thursday in a move that will see Foundry advertising splashed across AOL’s online, print and television properties.

Word of the deal on Thursday briefly helped Foundry Networks stock, which at the height of the frenzy reached $200 last year. But in recent trading the stock was nearly unchanged. AOL shares were trading down 31 cents, about .8 percent, to $37.53.

Under the expanded multi-year, multi-million dollar technology and marketing agreement, Foundry provides AOL with networking products and services. In exchange, Foundry will be advertised across AOL properties including the America Online service, Netscape.com, Time Inc. publications and on the Turner Broadcasting System.

Joe Barrett, AOL’s vice president of Internet Operations, said AOL has valued Foundry’s partnership for several years, and credited the company’s products in helping AOL Time Warner grow its America Online service at a record-breaking pace.

“Foundry is looking forward to delivering new generation solutions to help AOL increase bandwidth and evolve their networking requirements,” said Bobby Johnson, president and chief executive officer of Foundry Networks.

Financial terms were not disclosed.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1w Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts