A few stories ClickZ’s editors are reading:
AOL Sues Advertise.com for Trademark Infringement Domain is called “confusingly similar” to Advertising.com. (Domain Name Wire)
CBS, Pepsi Create Video Ad to Run in Print The ad world gets video-in-magazines. What’s next, print-on-mobile? (AdAge)
A Second Chance for Second Life Big companies like Northrop, IBM Use Virtual World are reported to use the site for training and client meetings. (Wall Street Journal)
Washington Post Shuts Down Hyperlocal Site LoudounExtra.com will redirect to a page on WashingtonPost.com.
Craigslist Ad Leads to Harrassment Charge (StLToday.com)
iPhone apps are spyware: Panic! (ComputerWorld)
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.
Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey.