AOL to Yank its Own Classifieds
After an "experiment" of more than a year, America Online has decided to quit letting individuals post classified listings on its Classifieds MarketPlace
After an "experiment" of more than a year, America Online has decided to quit letting individuals post classified listings on its Classifieds MarketPlace
After an “experiment” of more than a year, America Online has decided to quit letting individuals post classified listings on its Classifieds MarketPlace. Instead, it’ll aggregate offerings from vertical partners like AutoTrader, eBay Motors, CareerBuilder, etc. (These players already have partnerships with AOL to provide content in various sections of AOL.com and presumably on the AOL service.) This due to “a strategic shift in direction pertaining to our Search & Directional Media plans,” a spokesperson said.
Could it be it’s more lucrative to simply take in the big bucks from a classifieds player that pays to be the “exclusive jobs provider,” or whatever, for AOL? Makes sense to me. Though it’s already stopped taking new listings from individuals, AOL says people will soon be able to buy ads from partners via the AOL site. Continuing categories will include “autos, jobs, tickets, real estate and more,” according to the AOL site.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article