AOL relaunched Games.com in an effort to provide advertising integration “beyond banner ads.” The new opportunities include in-game advertising integrations in online games, pre-roll ads, and in-game interstitials. Is this anything new, or just playing catch-up to casual and Web-based game sites already monetizing effectively through advertising? The site offers more than 400 online and downloadable games, and plans to add 20 new games by the end of 2007.
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more