AOL’s “Gold Rush” Struggling to Build Traffic, Buzz?

Post updated (see below)

While it’s hard to put my finger on the reason, I’m not surprised to learn AOL online reality show “Gold Rush” may be having trouble putting together a large, engaged audience. MediaWeek reports buzz and traffic both appear to be low, though AOL says it’s pleased with the results so far. Original video content online has proven hard for portals to get right, and it almost appears that the larger the undertaking, the slimmer its chances of success. People just don’t want to commit that kind of time. ClickZ’s original story on Gold Rush here.

Update: AOL reached out to me after I posted the above to let me know “audience for Gold Rush is solid.” The company says the show recorded five million uniques in September, and people are “playing for 20 minutes at a stretch.”

AOL said the show’s five sponsors are happy..

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