Apartments.com Signs Ad Pact With Yahoo! Inc.

Online apartment guide and relocation service Apartments.com in Chicago signed an advertising and distribution agreement with Yahoo Inc. to become the premier apartment listings provider for Yahoo Real Estate.

The agreement also includes premier positioning in the Rentals and Roommates area of Yahoo Classifieds. Financial arrangements were not disclosed.

In March, Apartments.com announced an agreement with Yahoo to distribute its apartment listings to Yahoo Classifieds.

Now, renters who begin their apartment search on Yahoo Real Estate or within the Yahoo Classifieds Rentals and Roomates area will be connected directly to Apartments.com listings. Visitors can review descriptions of their results–including rent, number of bedrooms and bathrooms, amenities and other special features–and then follow a link directly to Apartments.com to take a tour of floorplans, review exterior and interior photos, and point-and-click through a Video Walk Around of their choices.

Apartments.com said its listings will have priority over duplicate listings from competitors. Apartments.com will also be promoted through banner advertisements in relevant areas of the Yahoo network of properties and keyword search results pages.

“Being the premier apartment listings provider for Yahoo’s rental offerings enhances our opportunity to reach millions of renters, which in turn will generate greater exposure for our property manager customers and deliver them more cost-effective, ready-to-rent leads,” said Bruce Mitchell, president and general manager of Apartments.com.

Apartments.com currently represents approximately 800,000 apartments in major markets across 42 states and Washington, D.C. Launched on the Internet as Apartments Plus in January 1997, the company was acquired by Newspaper consortium Classified Ventures. in December 1997 and re-launched as Apartments.com in March 1998.

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