Apartments For Rent Online in Deal with InfoSpace

Dallas-based For Rent Magazine, publisher of apartment rental guides, said it is now distributing its electronic version, Apartments For Rent Online, throughout the InfoSpace classifieds network.

The InfoSpace classifieds network now includes links to the For Rent apartment listings which contain color photos, floor plans, For Rent’s exclusive E-Mapping feature, and Real Audio Current Talking Ads.

For Rent Magazine claims it was the first Web site for apartment listings that combined Internet, audio, and wireless communications, including its Page Lead email to wireless lead tracking paging service.

The For Rent Magazine Web site says it has more than 600,000 visitors and delivers over 1.3 million apartment ad views per month.

InfoSpace recently said that a Nielsen I/PRO audit showed it at 115 million page views for the month of January with 6.5 million visitors.

In a separate agreement with InfoSpace, For Rent’s Web site will soon begin offering the new InfoSpace shopping tool–The Ultimate Product Search–through strategically placed banners that will direct For Rent site users to the InfoSpace shopping agent.

For Rent believes that such a program will ultimately benefit its apartment advertisers by creating an environment where apartment shoppers can find items either needed or replaced during the moving process.

For Rent Magazine, a division of United Advertising Publications Inc., puts out 44 magazines covering major metropolitan locations across the U.S. listing over 2.1 million apartment units.

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