Apartments Plus Changes Name to Apartments.com

Apartments Plus, a provider of interactive online apartment listings, said it changed its name to Apartments.com and its URL to www.apartments.com.

The announcement follows the December 1997 acquisition of Apartments Plus by Classified Ventures, a partnership of The Times Mirror Co., Tribune Co., and The Washington Post Co. created to help newspapers expand their classifieds onto the Web.

“Our new name reflects our mission to be the category leader for apartment and relocation information on the Internet,” said Bruce Mitchell, president and general manager of Apartments.com.

To ensure that consumers reach the Apartments.com site, its former address, www.apartmentsplus.com, will remain active for the immediate future, the company said.

Apartments.com also said it signed an agreement with Yahoo to distribute its apartment listings in the “Rentals and Roommates” section of Yahoo Classifieds. Financial terms were not disclosed.

Launched in Chicago in January 1997, Apartments.com now represents more than 600,000 apartments in 32 states.

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