Despite the fact Nokia’s Symbian platform remains the dominant smartphone platform across Europe, the number of devices running Apple’s iOS and Google’s Android operating systems continues to grow.
Symbian was installed on almost 69 percent of new smartphones in July 2009, but that figure fell significantly to 54.4 percent in July 2010. Meanwhile both Apple and Google enjoyed gains, growing their overall market share by 9 percentage points and 5.6 percentage points, respectively, over the same period.
BlackBerry manufacturer RIM also saw its share of subscibers grow, reaching an 8 percent share of handsets in July 2010, while Microsoft’s Windows Mobile platform lost ground, falling by 2.3 percentage points and 11.6 percent share.
|Top Smartphone Platforms in Europe*, 3 Month Average ending July 2010 vs. July 2009|
|Smartphone Platform||July 2009||July 2010||Point Change|
Source: comScore 2010
*Includes smartphone subscribers age 13+ in the U.K., Germany, France, Spain, and Italy.
2017 will be a watershed moment for video, as consumption moves from the TV to other devices.
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
In 2015, Verizon purchased AOL for $4.4 billion. Now, the mega wireless carrier is leveraging its wireless network as part of a new ad offering called BrandBuilder by AOL.
As the ball drops on December 31st, make sure your media strategies are stacked with timely resolutions to make the most of 2017.