Apple has delivered details on the next version of its iPad tablet device.
The company said that the new iPad would include support for 4G LTE connectivity along with a number of key hardware updates.
Users can expect to see a significant upgrade in image quality from the introduction of the Retina display to the iPad line. First introduced in the iPhone 4, the Retina display on the new model offers ultra-high resolution of 2048×1536 at 264 pixels per inch. Additionally, the device will offer a 5-megapixel camera, 1080p HD video and will be powered by Apple’s new A5 processor.
Among the software updates are the addition of voice dictation and updates to the Camera, iPhoto and iTunes applications.
The company said that the new iPad, set to launch on 16 March in the US and UK, will range in cost from $499 for a 16GB Wi-Fi only device to the $829 64GB 4G-equipped tablet.
Vinita Jakhanwal, senior manager for small and medium displays at analyst firm IHS noted that the company’s recent decision to partner with manufacturing firms could help to keep profit margins up in spite of an expected increase in hardware costs.
“Apple is likely to incur a significant price premium for using the higher-resolution display in the new iPad,” Jakhanwal noted.
“However, manufacturers are expected to grant discounts, especially because Apple, in all likelihood, has made investments in display makers like LG, Sharp and Toshiba Mobile Display.”
The release builds on what has thus far been a tablet market dominated by Apple.
Gartner research vice president Carolina Milanesi told ClickZ sister site V3 that the hardware updates, combined with Apple’s already strong software and service bundles, should allow the iPad to maintain its solid hold on the market.
“Other vendors will struggle to match [the] price with similar features,” Milanesi explained.
“Consumers with first gen iPad will certainly have enough reasons to upgrade to and second gen owners with no income limitations will also upgrade and hand down their current device.”
While analysts were for the most part enthusiastic on the update, some industry pundits were underwhelmed by the new iPad.
Fred Huet, managing director of Greenwich Consulting, said that Apple had failed to address many of the challenges presented by competitors in the cloud service space.
“While the iCloud is a good offering, further functionality is needed in order to up Apple’s game against the likes of Google and Amazon,” Huet explained. “The fact that iTunes in the cloud now supports movies is a step in the right direction.”
This article was originally published on V3.
We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs). It’s too good an opportunity to ignore in today’s digital landscape - even if your mobile landing-page experience isn’t up to snuff.
For years now, brands have heard that augmented reality (AR) is one of the next big things, but there's a strong argument to be made that it hasn't quite lived up to the hype. Facebook CEO Mark Zuckerberg, however, believes that AR is a big part of the future.
Cynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands are changing their strategies with the rise of video.
How can marketers master the art of engaging their users on mobile? Here are five often overlooked but rewarding strategies you can use.