AppOnline.com Hires Benenson & Janson Advertising

Internet residential mortgage banker AppOnline.com named Benenson and Janson as its first advertising agency of record.

AppOnline.com matches the customer with the best loan program for their needs through its national network of mortgage offices.

“Benenson and Janson demonstrated an acute sense of brand positioning and vision for the AppOnline.com experience of high-tech, yet high-touch Internet mortgages,” said Director of Marketing Tom Soevyn.

“With their strong track record of brand building, we believe that they will be an ideal strategic marketing partner for the company as we continue to grow.”

A TV and print campaign is scheduled for the fall. Billings were not disclosed.

Benenson and Janson clients include Planned Parenthood Federation of America, Baxter labs, Alfy.com and Beverly Clark.

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