AppOnline.com Launches National Ad Campaign
Internet mortgage banker AppOnline.com Inc. has launched its firstnational print advertising campaign.
Internet mortgage banker AppOnline.com Inc. has launched its firstnational print advertising campaign.
Internet mortgage banker AppOnline.com Inc. has launched its first national print advertising campaign.
The humorous, offbeat campaign developed by Benenson Janson underscores AppOnline.com’s personal approach and mortgage experience with the tagline “real bank, real mortgages, real personal,” in contrast to other mortgage brokers.
Spending was not disclosed.
“Watch out for mortgage brokers spinning tall tales,” says the first ad. “With this launch campaign, we’re focusing on the slimy element that creates fear and apprehension in the mortgage process,” said Benenson Janson Executive Creative Director and Co-Chairman Andrew Janson.
“Our creative approach pokes fun at these fears and sinister elements, while focusing on the real, respectable Apponline.com brand.
“The new advertisements communicate that we are an established, reputable mortgage banker with the know-how and personal service that have traditionally been associated with a bricks and mortar mortgage banker,” said Ed Capuano, CEO of AppOnline.com.
The four-color, two-page spread campaign is scheduled to appear in Talk, Madison, Business Week, Fortune, Kiplinger’s Personal Finance, Money, Business 2.0, Entrepreneur, Mutual Funds, and Your Company.
AppOnline.com will launch its television advertising campaign on cable networks in January 2000. The campaign also includes spot radio and billboard advertisements throughout the New York metropolitan area.
Benenson Janson clients include the Planned Parenthood Federation of America, Alfy.com and Beverly Clark.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article