April 2000 Internet Usage Stats

The average activity for a Web user in April 2000, as reported by Nielsen//NetRatings Inc.

Average Internet Use in April 2000
Number of sessions per month At-Home % Change
from March
At-Work % Change
from March
19 0 38 -11.6
Number of unique sites visited 11 10 27 -6.9
Page views per month 671 0.2 1,322 -6
Page views per surfing session 36 2.9 34 3
Time spent per month 9:26:23 -2.8 20:06:25 -8.9
Time spent during surfing session 0:30:27 -0.8 0:31:24 1.2
Duration of page view 0:00:51 -3.6 0:00:55 -1.7
Average click rate for top banners 0.4 -4.8 0.29 3.6
Active Internet Universe
(actually surfed)
80.3 million -1.6 30.9 million -1.4
Current Internet Universe
(had access, but didn’t necessarily go online)
130.2 million 0.4 35.5 million 6.3
Source: Nielsen//NetRatings

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