New York Times Co. is out with April sales figures, and the news wasn’t good. Ad sales dropped 3.6 percent as total revenue declined 2.2 percent. Even worse, though expected, online ad sales growth continues to slow, with a rise of 15.6 percent in the month, compared to almost 20 percent in March and 26 percent in January.
Web traffic at NYT rose 12 percent from a year earlier to 42.9 million uniques – not exactly meteoric, but in line with expectations. The company had warned last month about lower-than-expected online sales growth, especially at its About unit.
As an organisation, finding the right marketing channels is an essential part of your marketing strategy.
2017 is the year in which CMOs are expected to outspend CIOs on technology, according to Gartner, which is no surprise given the way in which consumers of all kinds are increasingly using technology in their everyday lives.
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
Amazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who enjoy a lot more than just free, fast shipping on millions of products Amazon sells.