New York Times Co. is out with April sales figures, and the news wasn’t good. Ad sales dropped 3.6 percent as total revenue declined 2.2 percent. Even worse, though expected, online ad sales growth continues to slow, with a rise of 15.6 percent in the month, compared to almost 20 percent in March and 26 percent in January.
Web traffic at NYT rose 12 percent from a year earlier to 42.9 million uniques – not exactly meteoric, but in line with expectations. The company had warned last month about lower-than-expected online sales growth, especially at its About unit.
This year, 154 million consumers shopped over the long holiday weekend, an increase of 3 million from last year
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.