New York Times Co. is out with April sales figures, and the news wasn’t good. Ad sales dropped 3.6 percent as total revenue declined 2.2 percent. Even worse, though expected, online ad sales growth continues to slow, with a rise of 15.6 percent in the month, compared to almost 20 percent in March and 26 percent in January.
Web traffic at NYT rose 12 percent from a year earlier to 42.9 million uniques – not exactly meteoric, but in line with expectations. The company had warned last month about lower-than-expected online sales growth, especially at its About unit.
Marketers' spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into their crystal balls in 2009.
Advertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Facebook's dominance in social.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.