Aptex Software Inc. in San Diego, the Internet solutions subsidiary of HNC Software Inc. and developer of real-time personalization and customer interaction software, named William R. Caid as general manager.
Caid, a key member of the Aptex executive staff since the inception of the subsidiary in 1996, most recently held the position of chief operating officer, reporting to Michael Thiemann, Aptex CEO and president.
Caid’s new assignment follows Thiemann’s appointment to president of HNC’s newly defined Financial Solutions.
“Aptex is uniquely positioned to expand its world leadership position in personalization technology,” said Caid. “We will continue to apply this technology to high value business problems in both the Internet and HNC vertical market segments.”
Prior to his position as COO, Caid served as vice president, technology and development where he was responsible for leading the engineering team in defining and developing new content mining technologies.
Aptex’s patented Content Mining technology is a combination of third- generation neural networks and real-time content analysis techniques that deliver long-term, demonstrated ROI in high-volume applications.
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