Aquafina Jumps on Widget Bandwagon in Baseball Promo
Baseball, beer, peanuts...and water? It's all baseball all the time today (when the rain doesn't ruin things , that is)
Baseball, beer, peanuts...and water? It's all baseball all the time today (when the rain doesn't ruin things , that is)
Baseball, beer, peanuts…and water?
It’s all baseball all the time today (when the rain doesn’t ruin things, that is). Advertisers want to be a part of it all, too. Along with Bank of America, today’s MLB.com Opening Day sponsor, and several other advertisers written about here today, Aquafina is running an MLB.com-related effort, extending its campaign featuring everybody’s favorite curmudgeonly manager, Lou Piniella.
The water brand has created a widget featuring a digital bobblehead that’s supposed to look like Piniella. It doesn’t. At all. Bobble heads never look like who they’re supposed to, though, so maybe it was intentional.
Anyway, the Aquafina branded widget features a new message from Piniella everyday, the type of peaceful, pleasant statement you’d never expect him to say. Today’s is pretty ho-hum. I think I’d rather hear the angry Piniella personally.
I think it’s smart that Aquafina is running an Opening Day related effort since it’s campaign has a baseball connection, but I’m not sure what the value of this widget is exactly. How many of these things can people be expected to download anyway?
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article