AQuantive Reports Q1 Growth in All Units
CEO Brian McAndrews told investors the company sees opportunity in a Google acquisition of DoubleClick.
AQuantive reported revenue of $142.6 million for Q1, a 55 percent increase over the same quarter a year ago.
Revenue was up in all three of the company’s divisions. The digital marketing technologies unit, which includes Atlas and Accipiter, posted revenues of $38.1 million, up from $27.7 million in Q1 of 2006. The unit now operates with 404 employees, a 45 percent increase from a year ago, in part due to the acquisition of Accipiter at the end of last year. That company has now been fully integrated with Atlas.
Executives said Google’s pending acquisition of DoubleClick would give Atlas, and therefore aQuantive, a market advantage.
“As you know, the competitive landscape for Atlas is in the process of changing, assuming the Google acquisition of DoubleClick closes,” said Brian McAndrews, president and CEO of aQuantive. “Atlas will be the only independent third-party ad-serving product in the marketplace, with scale on both the buy side and the sell side, and we think this creates nice opportunities for us. We believe that our strong product and service offering and our stature as an independent player gives us a great opportunity to aggressively gain market share on the sell side as well.”
AQuantive’s digital marketing services segment reported revenue of $83.1 million, a 39 percent increase over a year ago. The unit includes Avenue A/Razorfish, DNA, Amnesia, e-Crusade, Neu Digitale, and newly acquired Duke. Avenue A/Razorfish recently introduced a product, called RIAx, to measure user interactions with rich applications. While RIAx officially launched last week, the agency has already implemented rich Internet application measurement over 40 separate campaigns.
Revenues of $21.4 million were observed by aQuantive’s digital performance media unit, which includes DRIVEpm, Media Brokers, and Franchise Gator, which was acquired last May.
“DRIVEpm, and Media Brokers are beginning to purchase more targeted inventory and deliver greater results for clients,” said McAndrews. “We’ve also invested in greater sales and marketing programs and significantly grown our sales staff year-over-year.”
The digital performance media unit increased its employee headcount by 116 percent from the close of the first quarter in 2006 to the same date in 2007, employing 97 people by the end of March.
