More NewsArbitron NewMedia Launches Net Radio Ratings Service

Arbitron NewMedia Launches Net Radio Ratings Service

Arbitron NewMedia signed an agreement with Motorola subsidiary RadioWave.com , allowing Arbitron to use RadioWave software in tracking Internet listener reports for radio stations and other streaming audio outlets.

Arbitron NewMedia signed an agreement with Motorola subsidiary RadioWave.com, allowing Arbitron to use RadioWave software in tracking Internet listener reports for radio stations and other streaming audio outlets.

Using RadioWave.com’s proprietary software to track Internet listening sessions, Arbitron will provide online and printed reports that will be available later in the year. As many as 300 Internet radio stations during the third quarter will be covered in the reports.

Financial arrangements between the two companies were not disclosed.

“Our agreement with RadioWave.com is a first, concrete step that Arbitron has taken into the Internet audio arena,” said Greg Verdino, vice president and general manager of Internet services for Arbitron NewMedia. “Our goal is to provide radio stations, other Internet broadcasters, advertisers and advertising agencies with unbiased third-party measures that will facilitate the buying and selling of online and integrated webcast/broadcast advertising packages.”

“Advertisers and media buyers want to know who is listening so that they can incorporate interactive radio into their media buys,” said Greg Mackintosh, president, RadioWave.com. “We are extremely pleased that Arbitron has chosen our technology to provide them with this information.”

Using proprietary technology developed with Motorola, RadioWave.com recently launched the RadioWave.com Player, an Internet-based radio player that provides interactive visual information coordinated with live radio programming broadcast on the Internet.

Arbitron, a division of the Ceridian Corp., is an international media and marketing research firm serving broadcasters, advertisers and ad agencies. Arbitron NewMedia provides Internet companies with online research through its Northstar Interactive services, and provides companies with insight regarding U.S. consumers’ adoption, usage and attitudes towards new media through its syndicated NewMedia Pathfinder study.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts