Are Jeeves’ Days Numbered?

During today’s IAC investor call, Barry Diller spoke about a re-launch of, set to take place the same day he’ll be the keynote speaker at SES.

Given his past comments about the butler, and his tendency to refer to the property as instead of Ask Jeeves, it may be time to sound the death knell for old Jeeves. UPDATE: Looks like the BBC got confirmation that Jeeves is indeed being shown the door.

Rachel Johnson, Ask’s VP of marketing in Europe, told the BBC: “We can confirm that we are repositioning our brand and that Jeeves will be retiring.”

I guess it’s time once again for the Jeeves faithful to fire up their efforts over at

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