Digital platforms like Twitter are changing the game for athletes when it comes to connecting with fans and establishing their personas off the field, pitch, ice – or wherever it is they play. But is the relatively new world of social media – something old timers never had to navigate – putting pressure on today’s pro athletes to interact with fans or self-promote?
Last week, ClickZ News talked Twitter with Arizona Diamondbacks right fielder Justin Upton at MLB Fan Cave, a unique video studio and production facility masquerading as a baseball lover’s hangout – and a destination for fans hoping to catch a glimpse from outside its giant storefront windows of the antics going on within.
The Fan Cave was designed to entice baseball players from across the league to hang out, shoot some pool, watch a ball game on the wall of high-definition TVs known as the “Cave Monster,” or even chill late nights in the downstairs lounge. The ultimate goal for Major League Baseball is to get players who are in town for games against The New York Mets or New York Yankees to take part in an ongoing collection of video shorts intended for sharing across the web.
After filming a Fan Cave video with fellow Dbacks outfielder Chris Young involving air hockey and Connect Four matches, Upton talked Twitter with ClickZ.
Rather than Twitter putting pressure on players, Upton said, “It’s more of a competition – who can be the better athlete or the more accessible athlete. It makes guys want to open up to their fans.”
Watch the video to find out who Upton thinks is one of the most shameless promoters on Twitter, and which athletes he believes are better at Twitter than baseball players.
Check out more behind the scenes coverage of MLB Fan Cave from Click News.
The use of psychology in marketing and sales is not new, but it may be more useful than ever in an attention economy where time is precious and focus is rare. How can you tap into a demanding consumer to check whether there is an actual interest in your product?
A recent rise in the need for higher scalability and agility has led people to start looking at deploying their CMS to the cloud. With the multitude of devices and platforms currently available, the headless architecture is being viewed as the modern answer to these problems.
Every year, the average business spends thousands of dollars on Facebook ads but has little or nothing to show for it. If this is true for your business, what can you do about it?
Twitter's own statistics say that videos are six times more likely to be retweeted than photos, and three times more likely than GIFs. But what is it that makes video on Twitter so effective?