Arnold Interactive, Circle Merged

Arnold Communications in Boston acquired Circle Interactive LLC in Boston and merged Circle with its Arnold Interactive unit to form a standalone agency that will operate under the Circle name.

Financial terms of the deal were not disclosed. Eric Snyder, 40, and Dave Batista, 30, founding partners at Circle, will head the merged agency as president and chief creative officer, respectively, according to a New York Times report.

The merged Circle has 22 employees and revenue estimated at $3 million from clients such as Bell Atlantic, Data General, McDonald’s and Volkswagen. Arnold is a unit of Snyder Communications.

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