The company had been evaluating several alternatives, including using an interactive agency.
“We ultimately went with Mad Dogs because of the strength of their strategic approach to our business and their willingness to immerse themselves in the world of our brand, says Dan Wald, vice president of marketing for artnet.com.
The companies have not yet announced plans for a campaign.
Artnet.com gives Internet users access to 800 galleries, 20,000 works of art, and over 6,000 artists. The company competes with Art.com, Guild.com, and PaintingsDirect.com, and, to lesser degree, with auction sites like eBay.com and Sothebys.com.
Jason John is Chief Marketing Officer, Digital for Publishers Clearing House, a role in which he is responsible for the development and execution of overall ... read more
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