The company had been evaluating several alternatives, including using an interactive agency.
“We ultimately went with Mad Dogs because of the strength of their strategic approach to our business and their willingness to immerse themselves in the world of our brand, says Dan Wald, vice president of marketing for artnet.com.
The companies have not yet announced plans for a campaign.
Artnet.com gives Internet users access to 800 galleries, 20,000 works of art, and over 6,000 artists. The company competes with Art.com, Guild.com, and PaintingsDirect.com, and, to lesser degree, with auction sites like eBay.com and Sothebys.com.
On January 17 2017, ClickZ Intelligence and Constant Content held The Content Marketing Masterclass webinar.
Every year, Google's well-oiled digital ad machine generates tens of billions of dollars in revenue, making the search giant the biggest single recipient of digital ad spend.
As an organisation, finding the right marketing channels is an essential part of your marketing strategy.
2017 is the year in which CMOs are expected to outspend CIOs on technology, according to Gartner, which is no surprise given the way in which consumers of all kinds are increasingly using technology in their everyday lives.