The company had been evaluating several alternatives, including using an interactive agency.
“We ultimately went with Mad Dogs because of the strength of their strategic approach to our business and their willingness to immerse themselves in the world of our brand, says Dan Wald, vice president of marketing for artnet.com.
The companies have not yet announced plans for a campaign.
Artnet.com gives Internet users access to 800 galleries, 20,000 works of art, and over 6,000 artists. The company competes with Art.com, Guild.com, and PaintingsDirect.com, and, to lesser degree, with auction sites like eBay.com and Sothebys.com.
They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
From its $1.5 billion air cargo hub to its growing network of contract last-mile delivery drivers, Amazon is increasingly looking like a logistics company; but shipping and logistics giant FedEx isn't sitting idly by.
Havas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the face of the earth.