Artnet.com Signs Placement Deal with AOL

Fine art site Artnet.com signed a placement deal with America Online to promote its art auctions, content, services and resources.

Placements will appear in the Shop@AOL, AOL.com, http://www.CompuServe.com and Netscape shopping destinations.

Spending was not disclosed.

Artnet.com will be an anchor tenant in the Shop@AOL Art & Antiques department and a silver tenant in the Auctions department.

The site will also be promoted in the Influence and Entertainment Channels as well as in other areas.

In addition, artnet.com will expand its international marketing strategy with a presence on AOL and CompuServe in Germany.

Artnet.com will kick off the alliance with a three-week theme event starting Sept. 16 called “Icons of the 20th Century,” offering buyers recognizable works of art and images of cultural icons for sale in artnet.com auctions and in the galleries.

Artnet.com AG is a public company traded on Germany’s Neuer Market.

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