ArtToday.com in 10 Million Impression Deal With Yahoo!

IMSI signed an advertising deal with Yahoo that guarantees 10 million impressions for its ArtToday.com site.

“Yahoo guaranteed that this deal will put our visual content site, ArtToday.com in front of 10 million Internet users,” said Bob Mayer, executive vice president of worldwide sales and marketing for IMSI (International Microcomputer Software Inc.), a software developer and creator of a visual content and graphics portal. “Conservatively, this could translate into thousands of new customers for ArtToday.com.”

According to the agreement, anyone who visits Yahoo and performs a search for the words clipart, fonts, or desktop publishing will be presented with an animated GIF banner promoting ArtToday.com. By clicking on the banner, the visitor will be routed directly to the ArtToday.com web site. Financial terms of the agreement were not disclosed.

ArtToday.com is a subscription-based online provider of visual content offering more than 750,000 unique pieces of clip art, Web art, photos and fonts. The site has more than 50,000 subscribers paying $29.95 a month for unlimited access to the royalty free images.

IMSI’s product line also includes ClipArt.com, and BarrysClipArt.com, and a variety of retail products sold within the MasterClips Premium Image Collection and a new corporate intranet solution, MasterClips Image Server.

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