Artup.com Signs Ad Deal with Metacrawler

Deerbrook Publishing Group’s Artup.com signed an exclusive deal with Go2Net’s Metacrawler search engine that includes premium placement throughout art related areas and makes Artup.com the exclusive art-related site advertiser for the key word “art.”

“This agreement will allow artup.com to reach over a million Go2Net users per month, including every single user searching for information on art and art related subjects,” said Keith Chesser, resident and CEO of Deerbrook Publishing Group.

Spending was not disclosed.

Last week, Deerbrook also announced a marketing pact with Lycos in which Artup.com will be featured throughout the Lycos Arts and Entertainment Channel, Shopping Channel, and Search Engine areas.

“These agreements are much more important then the typical banner advertisement buy. We are going to integrate our content and commerce properties directly into the search engines where it counts. When users look for something related to art we want them to see artup.com,” said Chesser.

artup.com allows sellers to display their artwork in virtual galleries and be seen by potential buyers and collectors worldwide. Artup.com (official launch is scheduled later this summer) will function as a reseller for the artists, galleries and individuals that display artwork on the site.

Deerbrook Publishing, is a publisher of limited edition prints. The company’s subsidiaries are Signature Edition Inc., an art publishing division; Cimarron Studio Inc., a printing division and Deerbrook Online, the art auction and retail division formerly known as Enterarts/Interarts Inc.

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