Asian users spend more time consuming online video content than any other ethnicity, followed by Hispanic, African American, and White users, according to data on U.S. users from Nielsen.
The audience measurement company estimates Asians spend over six hours longer watching Internet video than Whites, on a monthly basis, and nearly four hours more than the next closest ethnic group, Hispanics.
The audience for mobile phone-based video is somewhat different, however, with African American’s leading consumption through those devices, followed by Asian users, Hispanics, and then White users.
Programmatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast for programmatic ad spending in the U.S. on the back of growth in mobile and video programmatic buys.
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