Ask Jeeves’ Founding CEO Heads to Aptimus

Ask Jeeves’ founding CEO Rob Wrubel has joined direct response network Aptimus as head of business development and sales.

Wrubel has served on Aptimus’ board for three years, and will now take an active role in overseeing sales and strategic vision for the firm, which offers email and site-based CPA lead generation. He’s tasked with expanding the company’s sales group and publisher network, including scoring distribution with the largest Internet publishers.

“When we started Ask Jeeves, we saw the move from banners to cost-per-click advertising, and ultimately, to the enormous market created by paid search. I feel Aptimus is at the same threshold of a new market around lead generation,” said Wrubel in a statement.

Wrubel’s Ask Jeeves stewardship extended from its founding in 1998 until late in 2000, when he stepped down amid plummeting ad revenues. He then co-founded alternative wellness chain Yoga Works Inc.

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