Ask Jeeves Targets Businesses With New Marketing Campaign
AskJeeves.com's trademark butler isstepping into the workplace, as the company kicks off a marketing effortaimed at highlighting its business-to-business products.
AskJeeves.com's trademark butler isstepping into the workplace, as the company kicks off a marketing effortaimed at highlighting its business-to-business products.
AskJeeves.com‘s trademark butler is stepping into the workplace, as the company kicks off a marketing effort aimed at highlighting its business-to-business products.
Although the company has long been servicing corporate clients, Ask Jeeves (ASKJ) has never advertised to that audience before.
The marketing effort will include print advertising, direct mail, guerilla marketing, event marketing, and online ads, with the goal of reaching decision makers at corporations. The print ads, which begin appearing Tuesday, will run in business publications and daily newspapers, including The Wall Street Journal, New York Times, Investors Business Daily, Fortune, Red Herring, Business 2.0 and The Industry Standard.
“We will increase awareness of Ask Jeeves’ business solutions by applying the same innovative approach to marketing in the business sector that has made Ask Jeeves a leading consumer brand,” said David Hellier, vice president of marketing at Ask Jeeves.
“In our business marketing campaign we will focus on extending the attributes of the Ask Jeeves brand, those of personal service and reliability, to demonstrate how Ask Jeeves can help companies improve returns on their Web-based infrastructure investments.”
The company has also launched a Web site dedicated to its corporate products as part of the marketing effort. Additional online components will launch next month.
Guerilla marketing will be utilized regionally, and will include the deployment of butlers near prospects’ offices to help passersby.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article