IAC/InterActiveCorp has been touting the potential synergy between its sites for a while now, and there has been some limited integration between Ask.com and its local information sites Citysearch, TicketMaster and Evite. It looks like that integration is about to get even more substantial, IAC’s chairman and CEO Barry Diller said Monday at the Reuters Media Summit in New York.
Diller has been known to ignore his PR team’s schedule, like when he announced the death of Jeeves six months ahead of schedule.
Apparently he has jumped the gun again, and revealed IAC’s plans for “AskCity”, a local service scheduled to launch next week. The city guides will include content from various IAC divisions, such as Web search, city guides, maps and event listings. Diller said the changes would be incorporated into Ask.com itself later in December.
Diller said in August that IAC would be investing in the business, and increasing integration between Ask.com and CitySearch, among other IAC properties.
Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey.
Here are five proven list building strategies that you can employ in 2017 -- each backed up with case studies and research:
Brands have been upping their investments in new ad products from popular social media services, but are they getting their money's worth?
Black Friday is here, but just how important is the day that has historically been the most watched of the holiday shopping season?