IAC/InterActiveCorp has been touting the potential synergy between its sites for a while now, and there has been some limited integration between Ask.com and its local information sites Citysearch, TicketMaster and Evite. It looks like that integration is about to get even more substantial, IAC’s chairman and CEO Barry Diller said Monday at the Reuters Media Summit in New York.
Diller has been known to ignore his PR team’s schedule, like when he announced the death of Jeeves six months ahead of schedule.
Apparently he has jumped the gun again, and revealed IAC’s plans for “AskCity”, a local service scheduled to launch next week. The city guides will include content from various IAC divisions, such as Web search, city guides, maps and event listings. Diller said the changes would be incorporated into Ask.com itself later in December.
Diller said in August that IAC would be investing in the business, and increasing integration between Ask.com and CitySearch, among other IAC properties.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more