Aspiring Action Heroes Wanted

Every so often Verizon creates a campaign to push its broadband initiative. The latest is Verizon’s Action Hero site created by R/GA. The site allows visitors to create and even star in their own techno thriller.

Site visitors choose a villain, cast a hero from a catalog of digital faces or upload a personal photo to get dual directing and staring credits. Users then choose the intro sequence, chase scene, and blow-up ending to the film. Verizon says it will send the edited video within 24 hours, but I got a link to my feature film within the hour. Users can share the video with friends, or post it to the Verizon Action Hero site for all to see and appreciate what broadband can do.