At AOL, No Place Like a Home

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Like a home with an inviting welcome mat, AOL has attracted visitors and advertisers alike to its real estate portal.

With 3.1 million unique visitors in February, AOL Real Estate ranked No. 4 among real estate sites, according to comScore. Only Move.com (that includes Realtor.com), Yahoo Real Estate, and MNS Real Estate had more visitors. In December 2007, AOL wasn’t even on comScore’s list of top real estate sites.

Looks like AOL has lined up a diverse mix of advertisers, too Advertisements on the AOL property appeared today included Pfizer’s Viagra, Avis vehicle rentals, Toro’s Z series line of lawn mowers, AT&T, and Continental Airlines.

In building this site, AOL picked up on a popular feature first seen on Zillow, that displays home value estimates. Working with Cyberhomes, the AOL site shows home market values, based on address, a house’s size, and other information.

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