At IAB Social Media Conference: All Media Are Emerging

The best moment of the Future is Now panel at the IAB’s UGC and Social Media conference had more to do with the past than the future. Deep Focus CEO Ian Schafer noted television isn’t purchased the same way today that it was a year ago. “All media is emerging in one form or another… It’s all up for grabs.”

Organic’s Chad Stoller chimed in: “Look at outdoor. For years you’d buy billboards with one constant impression. Now you can have 30 [creatives] up in an hour. We’re talking about outdoor in terms of the daypart.”

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