At Last, the Rolls-Royce of Web Sites

THINK New Ideas Inc. in New York launched the first official Web site for Rolls-Royce and Bentley Motor Cars in support of the international debut of only the ninth completely new Rolls-Royce in 90 years.

The site, co-produced with Omnicom-owned and London-based Premier Interactive, is part of an integrated global branding campaign marking the introduction of the Silver Seraph, unveiled at the Geneva Motor Show in Switzerland.

Both of the maker’s legendary marques, Rolls-Royce and Bentley, will be showcased on the Web site. Billings were not disclosed.

“The site is designed to help bridge the heritage and marque value of Rolls-Royce and Bentley with the incredible new millennium re-engineering that has been designed into these motor cars. We hope to evolve the site into the ultimate interactive automotive presence,” said Ron Bloom, president and COO of THINK.

Premier Interactive is the new media division of Premier Magazines Ltd., the custom publishing unit of DAS, part of The Omnicom group.

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