More NewsAt Last, the Rolls-Royce of Web Sites

At Last, the Rolls-Royce of Web Sites

THINK New Ideas Inc. in New York launchedthe first official Web site for Rolls-Royce and Bentley MotorCars in support of the international debut of only the ninth completelynew Rolls-Royce in 90 years.

THINK New Ideas Inc. in New York launched the first official Web site for Rolls-Royce and Bentley Motor Cars in support of the international debut of only the ninth completely new Rolls-Royce in 90 years.

The site, co-produced with Omnicom-owned and London-based Premier Interactive, is part of an integrated global branding campaign marking the introduction of the Silver Seraph, unveiled at the Geneva Motor Show in Switzerland.

Both of the maker’s legendary marques, Rolls-Royce and Bentley, will be showcased on the Web site. Billings were not disclosed.

“The site is designed to help bridge the heritage and marque value of Rolls-Royce and Bentley with the incredible new millennium re-engineering that has been designed into these motor cars. We hope to evolve the site into the ultimate interactive automotive presence,” said Ron Bloom, president and COO of THINK.

Premier Interactive is the new media division of Premier Magazines Ltd., the custom publishing unit of DAS, part of The Omnicom group.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

3m Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

4m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

11m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

2y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

2y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

2y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

2y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

2y Al Roberts