More NewsAtomic PSR Changes Name to Carbon 14, Adds Clients

Atomic PSR Changes Name to Carbon 14, Adds Clients

The partners of Atomic PSR said they have changed the name oftheir interactive communications agency to Carbon14 .

The partners of Atomic PSR said they have changed the name of their interactive communications agency to Carbon14.

Carbon14 also said it recently added new clients, including Legoland, Pioneer Electronics, Sprint PCS, Ocean Pacific Apparel Corp., FeatureCast, Habitat for Humanity, HUM Music and Fox Television’s America’s Most Wanted and The Wolfgang Puck Food Co.

“We still believe the essence of creating a compelling interactive presence begins with the natural extension of the brand itself,” said George Penner, a partner at Carbon14.

All three partners have experience within the traditional advertising world Joseph Shak and Penner were in account management for years before founding Rubin Postaer Interactive, as vice-presidents in 1995. Matt Reinhard was a vice president and creative director at Foote, Cone and Belding in Chicago.

Regarding the new name, Reinhard said, “The link between living things is that they’re all carbon-based. It is a natural way of describing what we’re all about.”

The three partners started the full-service interactive agency 12 months ago and now have 10 clients.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts